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The executor of integrated marketing...

Shin, Kwang-Yong.

The executor of integrated marketing communications strategy = marcom manager's working model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The executor of integrated marketing communications strategy/ by Kwang-Yong Shin.
其他題名:	marcom manager's working model /
作者:	Shin, Kwang-Yong.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
面頁冊數:	xii, 148 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-38091-4
ISBN:	9783642380914 (electronic bk.)

The executor of integrated marketing communications strategy = marcom manager's working model /
Shin, Kwang-Yong.

The executor of integrated marketing communications strategymarcom manager's working model /[electronic resource] :by Kwang-Yong Shin. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xii, 148 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

ISBN: 9783642380914 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .S55 2013

Dewey Class. No.: 658.8

The executor of integrated marketing communications strategy = marcom manager's working model /
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