國立虎尾科技大學 |

Language: English

Back

The executor of integrated marketing...

Shin, Kwang-Yong.

The executor of integrated marketing communications strategy = marcom manager's working model /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The executor of integrated marketing communications strategy/ by Kwang-Yong Shin.
Reminder of title:	marcom manager's working model /
Author:	Shin, Kwang-Yong.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:	xii, 148 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-38091-4
ISBN:	9783642380914 (electronic bk.)

The executor of integrated marketing communications strategy = marcom manager's working model /
Shin, Kwang-Yong.

The executor of integrated marketing communications strategymarcom manager's working model /[electronic resource] :by Kwang-Yong Shin. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xii, 148 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5482. - SpringerBriefs in business..

ISBN: 9783642380914 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .S55 2013

Dewey Class. No.: 658.8

The executor of integrated marketing communications strategy = marcom manager's working model /
LDR:00909nam a2200265 a 4500 001 843153
003 DE-He213
005 20130717104836.0
006 m d
007 cr nn 008maaau
008 160720s2013 gw s 0 eng d
020 $a 9783642380914 (electronic bk.)
020 $a 9783642380907 (paper)
035 $a 978-3-642-38091-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.13 $b .S55 2013
082 0 4 $a 658.8 $2 23
090 $a HF5415.13 $b .S556 2013
100 1 $a Shin, Kwang-Yong. $3 1023527
245 1 4 $a The executor of integrated marketing communications strategy $h [electronic resource] : $b marcom manager's working model / $c by Kwang-Yong Shin.
260 $a Berlin, Heidelberg : $c 2013. $b Springer Berlin Heidelberg : $b Imprint: Springer,
300 $a xii, 148 p. : $b ill., digital ; $c 24 cm.
490 1 $a SpringerBriefs in business, $x 2191-5482
650 0 $a Marketing $x Management. $3 568118
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business/Management Science, general. $3 669200
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a SpringerBriefs in business. $3 883457
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-38091-4
950 $a Business and Economics (Springer-11643)

Multimedia

Reviews

Export

pickup library