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Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Entrepreneurial marketing :/ Philip Kotler ... [et al.]
其他題名:	beyond professionalism to creativity, leadership, and sustainability /
其他題名:	Beyond professionalism to creativity, leadership, and sustainability
其他作者:	Kotler, Philip.
出版者:	Hoboken, NJ :Wiley, : c2023.,
面頁冊數:	xvi, 266 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Marketing - Management. -
ISBN:	9781119835202 (hbk.) :

Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability /
Entrepreneurial marketing :beyond professionalism to creativity, leadership, and sustainability /Beyond professionalism to creativity, leadership, and sustainabilityPhilip Kotler ... [et al.] - 1st ed. - Hoboken, NJ :Wiley,c2023. - xvi, 266 p. :ill. ;24 cm.

Includes index.

"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--

ISBN: 9781119835202 (hbk.) :NT886 Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .K67 2023

Dewey Class. No.: 658.8

Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability /
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020 $a 1119835208 (hbk.)
020 $z 9781119835431 (epub)
020 $z 9781119835448 (adobe ebk.)
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040 $a DLC $b eng $e aacr2 $c DLC $d OCLCF $d YDX $d N$T $d UKAHL $d ORMDA
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050 0 0 $a HF5415.13 $b .K67 2023
082 0 0 $a 658.8 $2 23/eng/20221110
245 0 0 $a Entrepreneurial marketing : $b beyond professionalism to creativity, leadership, and sustainability / $c Philip Kotler ... [et al.]
246 3 0 $a Beyond professionalism to creativity, leadership, and sustainability
250 $a 1st ed.
260 # $a Hoboken, NJ : $b Wiley, $c c2023.
300 $a xvi, 266 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 # $a "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"-- $c Provided by publisher.
650 # 0 $a Marketing $x Management. $3 568118
650 # 0 $a Organizational change. $3 559246
650 # 0 $a Decision making. $3 528319
650 # 0 $a Strategic planning. $3 556511
650 # 0 $a Creative ability in business. $3 559905
700 1 # $a Kotler, Philip. $3 570560