Kotler, Philip.

Overview

Works:	1 works in 11 publications in 2 languages

Titles

Transformational Sales = Making a Difference with Strategic Customers / by: Kotler, Philip.; Pfoertsch, Waldemar.; SpringerLink (Online service); Dingena, Marian. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

The quintessence of strategic management = what you really need to know to survive in business / by: Bickhoff, Nils.; SpringerLink (Online service); Kotler, Philip.; Berger, Roland. (Language materials, printed)

MarkPlus, Inc. = winning the future, marketing and entrepreneurship in harmony / by: MarkPlus, Inc.; Hooi, Den Huan.; Kartajaya, Hermawan, (1947-); Kotler, Philip. (Language materials, printed)

Principles of marketing / by: Opresnik, Marc O. (1969-); Armstrong, Gary; Kotler, Philip. (Language materials, printed)

The elusive fan = reinventing sports in a crowded marketplace / by: Rein, Irving J.; ProQuest (Firm); Kotler, Philip.; Shields, Ben. (Language materials, printed)

Asian competitors = marketing for competitiveness in the age of digital consumers / by: Kotler, Philip.; Kartajaya, Hermawan, (1947-); Hooi, Den Huan. (Language materials, printed)

H2H Marketing = The Genesis of Human-to-Human Marketing / by: Sponholz, Uwe.; Pfoertsch, Waldemar.; Kotler, Philip.; SpringerLink (Online service) (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

The elusive fan = reinventing sports in a crowded marketplace / by: Kotler, Philip.; MyiLibrary.; Rein, Irving J.; Shields, Ben. (Language materials, printed)

科特勒談新行銷 = 大師給企業的新世代行銷建議 / by: 林步昇.; 科特勒 ((Kotler, Philip).); Kotler, Philip.; 凌網科技股份有限公司 (Language materials, printed)

Chaotics = the business of managing and marketing in the age of turbulence / by: Caslione, John A.; ProQuest (Firm); Kotler, Philip. (Language materials, printed)

Subjects

Planning. IT in Business. Marketing research companies Business Strategy/Leadership. Industrial psychology. Communication in marketing. Sports Globalization. Organizational change. Psychology, Industrial. Relationship marketing. Business cycles. 行銷學 Information technology. Business Strategy and Leadership. Business—Data processing. 創業 Marketing. Humanism. Sports spectators Engineering economics. Marketing Business and Management. Creative ability in business. Business enterprises Professional sports Management. Brand name products Strategic planning. Leadership. Engineering Economics, Organization, Logistics, Marketing. Social responsibility of business. Entrepreneurship. Customer relations Sales/Distribution. Sales management. Kartajaya, Hermawan, Marketing consultants Work and Organizational Psychology. Organization. Engineering economy. MarkPlus, Inc. Decision making. Business Ethics. Internet marketing Industrial and Organizational Psychology. Hospitality industry Tourism Business information services.