Kotler, Philip.

Overview

Works:	1 works in 11 publications in 2 languages

Titles

Transformational Sales = Making a Difference with Strategic Customers / by: Kotler, Philip.; Pfoertsch, Waldemar.; SpringerLink (Online service); Dingena, Marian. (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

MarkPlus, Inc. = winning the future, marketing and entrepreneurship in harmony / by: MarkPlus, Inc.; Hooi, Den Huan.; Kartajaya, Hermawan, (1947-); Kotler, Philip. (Language materials, printed)

The quintessence of strategic management = what you really need to know to survive in business / by: Bickhoff, Nils.; SpringerLink (Online service); Kotler, Philip.; Berger, Roland. (Language materials, printed)

Principles of marketing / by: Opresnik, Marc O. (1969-); Armstrong, Gary; Kotler, Philip. (Language materials, printed)

Asian competitors = marketing for competitiveness in the age of digital consumers / by: Kotler, Philip.; Kartajaya, Hermawan, (1947-); Hooi, Den Huan. (Language materials, printed)

H2H Marketing = The Genesis of Human-to-Human Marketing / by: Sponholz, Uwe.; Pfoertsch, Waldemar.; Kotler, Philip.; SpringerLink (Online service) (Language materials, printed) , [http://id.loc.gov/vocabulary/relators/aut]

The elusive fan = reinventing sports in a crowded marketplace / by: Kotler, Philip.; MyiLibrary.; Rein, Irving J.; Shields, Ben. (Language materials, printed)

科特勒談新行銷 = 大師給企業的新世代行銷建議 / by: 林步昇.; 科特勒 ((Kotler, Philip).); Kotler, Philip.; 凌網科技股份有限公司 (Language materials, printed)

Entrepreneurial marketing : = beyond professionalism to creativity, leadership, and sustainability / by: Kotler, Philip. (Language materials, printed)

Market your way to growth = 8 ways to win / by: Kotler, Philip.; Kotler, Milton. (Language materials, printed)

Subjects

Planning. IT in Business. Sports Business Strategy and Leadership. Marketing. Sports spectators Marketing Business and Management. Creative ability in business. Brand name products Leadership. Business Ethics. Hospitality industry Tourism Business information services. Information technology. Professional sports Strategic planning. Social responsibility of business. Entrepreneurship. Work and Organizational Psychology. Marketing research companies Business Strategy/Leadership. Industrial psychology. Communication in marketing. Organizational change. Psychology, Industrial. Relationship marketing. 行銷學 Business—Data processing. Engineering economics. Engineering Economics, Organization, Logistics, Marketing. Customer relations Kartajaya, Hermawan, Organization. Engineering economy. MarkPlus, Inc. Decision making. Internet marketing Industrial and Organizational Psychology. 創業 Humanism. Business enterprises Sales/Distribution. Sales management. Marketing consultants