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The elusive fan = reinventing sports...
~
Shields, Ben.
The elusive fan = reinventing sports in a crowded marketplace /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
其他題名:
reinventing sports in a crowded marketplace /
作者:
Rein, Irving J.
其他作者:
Shields, Ben.
出版者:
New York :McGraw-Hill, : c2006.,
面頁冊數:
xiv, 345 p.
標題:
Professional sports - United States. -
電子資源:
Click to View
The elusive fan = reinventing sports in a crowded marketplace /
Rein, Irving J.
The elusive fan
reinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p.
Includes bibliographical references (p. 307-327) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
570559
Professional sports
--United States.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: GV716 / .R45 2006
The elusive fan = reinventing sports in a crowded marketplace /
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