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The elusive fan = reinventing sports...

Shields, Ben.

The elusive fan = reinventing sports in a crowded marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
其他題名:	reinventing sports in a crowded marketplace /
作者:	Rein, Irving J.
other author:	Shields, Ben.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xiv, 345 p.
Subject:	Professional sports - United States. -
Online resource:	Click to View

The elusive fan = reinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fanreinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p.

Includes bibliographical references (p. 307-327) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

570559
Professional sports
--United States.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: GV716 / .R45 2006

The elusive fan = reinventing sports in a crowded marketplace /
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