紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Principles of marketing // Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. |
作者: |
Kotler, Philip. |
其他作者: |
Opresnik, Marc O. |
出版者: |
Harlow, Essex ;Pearson Education Limited, : c2021., |
面頁冊數: |
728 p. :ill. (chiefly col.) ; : 28 cm.; |
附註: |
"Authorized adaptation from the United States edition, entitled Principles of Marketing, 18th Edition, ISBN 978-0-13-576659-0 by Philip Kotler and Gary Armstrong, published by Pearson Education © 2021"--T.p. vreso. |
標題: |
Marketing. - |
ISBN: |
9781292341132 (pbk.) : |