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The quintessence of strategic management = what you really need to know to survive in business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The quintessence of strategic management/ by Philip Kotler, Roland Berger, Nils Bickhoff.
其他題名:	what you really need to know to survive in business /
作者:	Kotler, Philip.
其他作者:	Berger, Roland.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2016.,
面頁冊數:	vii, 113 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Strategic planning. -
電子資源:	http://dx.doi.org/10.1007/978-3-662-48490-6
ISBN:	9783662484906

The quintessence of strategic management = what you really need to know to survive in business /
Kotler, Philip.

The quintessence of strategic managementwhat you really need to know to survive in business /[electronic resource] :by Philip Kotler, Roland Berger, Nils Bickhoff. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2016. - vii, 113 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..

Introduction: Essential Strategy Know-How and Nothing More -- Strategy and Strategic Management: A First Basic Under-standing -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- Summary: It's Your Turn!

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

ISBN: 9783662484906

Standard No.: 10.1007/978-3-662-48490-6doiSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HD30.28 / .K68 2016

Dewey Class. No.: 658.4012

The quintessence of strategic management = what you really need to know to survive in business /
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