The quintessence of strategic manage...
Berger, Roland.

 

  • The quintessence of strategic management = what you really need to know to survive in business /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The quintessence of strategic management/ by Philip Kotler, Roland Berger, Nils Bickhoff.
    Reminder of title: what you really need to know to survive in business /
    Author: Kotler, Philip.
    other author: Berger, Roland.
    Published: Berlin, Heidelberg :Springer Berlin Heidelberg : : 2016.,
    Description: vii, 113 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Strategic planning. -
    Online resource: http://dx.doi.org/10.1007/978-3-662-48490-6
    ISBN: 9783662484906
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