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Marketing for hospitality and tourism /
~
Kotler, Philip.
Marketing for hospitality and tourism /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing for hospitality and tourism // Philip Kotler, John T. Bowen, James C. Makens.
Author:
Kotler, Philip.
other author:
Makens, James C.
Published:
Boston :Prentice Hall, : c2010.,
Description:
xxiii, 683 p. :ill. (chiefly col.) ; : 29 cm.;
Subject:
Tourism - Marketing. -
ISBN:
9780135045596
Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism /
Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston :Prentice Hall,c2010. - xxiii, 683 p. :ill. (chiefly col.) ;29 cm.
Includes bibliographical references and index.
ISBN: 9780135045596
LCCN: 2009007221Subjects--Topical Terms:
599886
Tourism
--Marketing.
LC Class. No.: TX911.3.M3 / K68 2010
Dewey Class. No.: 647.94
Marketing for hospitality and tourism /
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Marketing for hospitality and tourism /
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Philip Kotler, John T. Bowen, James C. Makens.
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5th ed.
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Boston :
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c2010.
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Prentice Hall,
300
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xxiii, 683 p. :
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ill. (chiefly col.) ;
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29 cm.
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Includes bibliographical references and index.
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Tourism
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Marketing.
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599886
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Hospitality industry
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Makens, James C.
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Bowen, John T.
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745006
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E034754
圖書館3F 書庫
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647.94 K87 2010
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