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Asian competitors = marketing for co...

Hooi, Den Huan.

Asian competitors = marketing for competitiveness in the age of digital consumers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Asian competitors/ Philip Kotler, Hermawan Kartajaya, Den Huan Hooi.
Reminder of title:	marketing for competitiveness in the age of digital consumers /
remainder title:	Marketing for competitiveness in the age of digital consumers
Author:	Kotler, Philip.
other author:	Kartajaya, Hermawan,
Published:	Singapore :World Scientific Publishing Co. Pte. Ltd., : c2019.,
Description:	1 online resource :ill. :
Subject:	Marketing - Statistics - Asia -
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc
ISBN:	9789813275478

Asian competitors = marketing for competitiveness in the age of digital consumers /
Kotler, Philip.

Asian competitorsmarketing for competitiveness in the age of digital consumers /[electronic resource] :Marketing for competitiveness in the age of digital consumersPhilip Kotler, Hermawan Kartajaya, Den Huan Hooi. - 1st ed. - Singapore :World Scientific Publishing Co. Pte. Ltd.,c2019. - 1 online resource :ill.

Includes bibliographical references and index.

ISBN: 9789813275478Subjects--Topical Terms:

743913
Marketing
--Asia--Statistics

LC Class. No.: HF5415.12.A8 / K68 2019

Dewey Class. No.: 658.8/72095

Asian competitors = marketing for competitiveness in the age of digital consumers /
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245 1 0 $a Asian competitors $h [electronic resource] : $b marketing for competitiveness in the age of digital consumers / $c Philip Kotler, Hermawan Kartajaya, Den Huan Hooi.
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260 $a Singapore : $b World Scientific Publishing Co. Pte. Ltd., $c c2019.
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
588 $a Online resource; title from PDF title page (EBSCO, viewed April 15, 2019)
650 0 $a Marketing $z Asia $v Statistics $v Periodicals. $3 743913
650 0 $a Internet marketing $z Asia $v Case studies. $3 1311769
700 1 $a Kartajaya, Hermawan, $d 1947- $3 1311767
700 1 $a Hooi, Den Huan. $3 1311768
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc

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