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Marketing management for non-marketi...

Fitzpatrick, Heather L.

Marketing management for non-marketing managers : = improving returns on marketing investments /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management for non-marketing managers :/ Heather Fitzpatrick.
Reminder of title:	improving returns on marketing investments /
Author:	Fitzpatrick, Heather L.
Published:	New York :American Institute of Certified Public Accountants, Inc., : c2013.,
Description:	xxi, 317 p. :ill. ; : 28 cm.;
Subject:	Marketing - Management. -
ISBN:	9781937352677 (pbk.) :

Marketing management for non-marketing managers : = improving returns on marketing investments /
Fitzpatrick, Heather L.

Marketing management for non-marketing managers :improving returns on marketing investments /Heather Fitzpatrick. - New York :American Institute of Certified Public Accountants, Inc.,c2013. - xxi, 317 p. :ill. ;28 cm.

Includes bibliographical references.

ISBN: 9781937352677 (pbk.) :NT1320

Nat. Bib. No.: GBB719534bnbSubjects--Topical Terms:

568118
Marketing
--Management.

Dewey Class. No.: 658.8

Marketing management for non-marketing managers : = improving returns on marketing investments /
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245 1 0 $a Marketing management for non-marketing managers : $b improving returns on marketing investments / $c Heather Fitzpatrick.
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300 $a xxi, 317 p. : $b ill. ; $c 28 cm.
504 $a Includes bibliographical references.
650 0 $a Marketing $x Management. $3 568118