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Hit brands : = how music builds value for the world's smartest brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Hit brands :/ Daniel Jackson, Richard Jankovich and Eric Sheinkop.
Reminder of title:	how music builds value for the world's smartest brands /
Author:	Jackson, Daniel M.,
other author:	Jankovich, Richard,
Description:	1 online resource (ix, 201 pages) :illustrations :
Subject:	Marketing - Management. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137271488
ISBN:	1137271485 (electronic bk.)

Hit brands : = how music builds value for the world's smartest brands /
Jackson, Daniel M.,1972-

Hit brands :how music builds value for the world's smartest brands /Daniel Jackson, Richard Jankovich and Eric Sheinkop. - 1 online resource (ix, 201 pages) :illustrations

History of Music and Brand Relationship -- Brands at the New Majors -- Introduction to 3 Strategic Models -- Music as Identity: Case Studies and Interviews -- Music as Engagement: Case Studies and Interviews -- Music as Revenue: Case Studies and Interviews -- Multimodal Strategies: Best Practice for Brands and Music -- Flipping the Equation: Brand Strategies for Music -- Mapping the Future.

In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.

ISBN: 1137271485 (electronic bk.)

Source: 633155Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

568118
Marketing
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: ML3790

Dewey Class. No.: 659.19/78

Hit brands : = how music builds value for the world's smartest brands /
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100 1 $a Jackson, Daniel M., $d 1972- $e author. $3 1005496
245 1 0 $a Hit brands : $b how music builds value for the world's smartest brands / $c Daniel Jackson, Richard Jankovich and Eric Sheinkop.
264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (ix, 201 pages) : $b illustrations
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505 0 $a History of Music and Brand Relationship -- Brands at the New Majors -- Introduction to 3 Strategic Models -- Music as Identity: Case Studies and Interviews -- Music as Engagement: Case Studies and Interviews -- Music as Revenue: Case Studies and Interviews -- Multimodal Strategies: Best Practice for Brands and Music -- Flipping the Equation: Brand Strategies for Music -- Mapping the Future.
520 $a In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
588 $a Description based on print version record.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Music in advertising. $3 1005499
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion $2 bisacsh $3 834811
650 7 $a Business and Management $2 eflch $3 940825
650 7 $a Music $3 649089
650 7 $a Sales & marketing $2 bicssc $3 940823
655 0 $a Electronic books. $2 local $3 554714
700 1 $a Jankovich, Richard, $e author. $3 1005497
700 1 $a Sheinkop, Eric, $e author. $3 1005498
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137271488