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Marketing management and strategy /

~

Doyle, Peter, (1943 June 23-2003.)

Marketing management and strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management and strategy // Peter Doyle and Philip Stern.
作者:	Doyle, Peter,
其他作者:	Stern, Philip,
出版者:	Harlow, England ;Financial Times Prentice Hall, : 2006.,
面頁冊數:	xii, 446 p. :col. ill. ; : 27 cm.;
標題:	Marketing - Management. -
ISBN:	0273693980 (pbk.) :

Marketing management and strategy /
Doyle, Peter,1943 June 23-2003.

Marketing management and strategy /Peter Doyle and Philip Stern. - 4th ed. - Harlow, England ;Financial Times Prentice Hall,2006. - xii, 446 p. :col. ill. ;27 cm.

Includes bibliographical references (p. 427-434) and indexes.

ISBN: 0273693980 (pbk.) :US$113.33

LCCN: 2005052643Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415 / .D753 2006

Dewey Class. No.: 658.8

Marketing management and strategy /
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020 $a 9780273693987 (pbk.)
035 $a ocm61520439
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042 $a pcc
050 0 0 $a HF5415 $b .D753 2006
082 0 0 $a 658.8 $2 22
100 1 $a Doyle, Peter, $d 1943 June 23-2003. $3 700438
245 1 0 $a Marketing management and strategy / $c Peter Doyle and Philip Stern.
250 $a 4th ed.
260 # $a Harlow, England ; $a New York : $c 2006. $b Financial Times Prentice Hall,
300 $a xii, 446 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references (p. 427-434) and indexes.
650 # 0 $a Marketing $x Management. $3 568118
650 # 0 $a Marketing. $3 557931
700 1 # $a Stern, Philip, $d 1954- $3 700439

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