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Principles of marketology.. Volume 2,. Practice

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketology./ by Hashem Aghazadeh.
remainder title:	Practice
Author:	Aghazadeh, Hashem.
Published:	New York :Palgrave Macmillan US : : 2017.,
Description:	xliv, 703 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-54833-7
ISBN:	9781137548337

Principles of marketology.. Volume 2,. Practice
Aghazadeh, Hashem.

Principles of marketology.Volume 2,Practice[electronic resource] /Practiceby Hashem Aghazadeh. - New York :Palgrave Macmillan US :2017. - xliv, 703 p. :ill., digital ;24 cm.

1. Marketology Organizational Architecture (MOA) -- 2. Marketology Organizational Design (MOD) -- 3. Marketology Organizational Behavior (MOB) -- 4. Marketology Organizational Contribution (MOC) -- 5. Future of Marketology (FOM) -- 6. Handbook of Marketology (HOM)

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.

ISBN: 9781137548337

Standard No.: 10.1057/978-1-137-54833-7doiSubjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .A34 2017

Dewey Class. No.: 658.8

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520 $a Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization. Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligence and insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.
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