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Brand growth barriers = identify, un...

Kruger, Ralph.

Brand growth barriers = identify, understand, and overcome them /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand growth barriers/ by Ralph Kruger, Andreas Stumpf.
其他題名:	identify, understand, and overcome them /
作者:	Kruger, Ralph.
其他作者:	Stumpf, Andreas.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
面頁冊數:	xiv, 137 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-37108-0
ISBN:	9783642371080 (electronic bk.)

Brand growth barriers = identify, understand, and overcome them /
Kruger, Ralph.

Brand growth barriersidentify, understand, and overcome them /[electronic resource] :by Ralph Kruger, Andreas Stumpf. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xiv, 137 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

ISBN: 9783642371080 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .K78 2013

Dewey Class. No.: 658.8

Brand growth barriers = identify, understand, and overcome them /
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