國立虎尾科技大學 |

Language: English

Back

Brand growth barriers = identify, un...

Kruger, Ralph.

Brand growth barriers = identify, understand, and overcome them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand growth barriers/ by Ralph Kruger, Andreas Stumpf.
Reminder of title:	identify, understand, and overcome them /
Author:	Kruger, Ralph.
other author:	Stumpf, Andreas.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2013.,
Description:	xiv, 137 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Management. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-37108-0
ISBN:	9783642371080 (electronic bk.)

Brand growth barriers = identify, understand, and overcome them /
Kruger, Ralph.

Brand growth barriersidentify, understand, and overcome them /[electronic resource] :by Ralph Kruger, Andreas Stumpf. - Berlin, Heidelberg :Springer Berlin Heidelberg :2013. - xiv, 137 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

ISBN: 9783642371080 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .K78 2013

Dewey Class. No.: 658.8

Brand growth barriers = identify, understand, and overcome them /
LDR:00948nam a2200277 a 4500 001 843151
003 DE-He213
005 20130717102225.0
006 m d
007 cr nn 008maaau
008 160720s2013 gw s 0 eng d
020 $a 9783642371080 (electronic bk.)
020 $a 9783642371073 (paper)
035 $a 978-3-642-37108-0
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.13 $b .K78 2013
082 0 4 $a 658.8 $2 23
090 $a HF5415.13 $b .K94 2013
100 1 $a Kruger, Ralph. $3 1076892
240 1 0 $a Jede Marke kann wachsen. $l English
245 1 0 $a Brand growth barriers $h [electronic resource] : $b identify, understand, and overcome them / $c by Ralph Kruger, Andreas Stumpf.
260 $a Berlin, Heidelberg : $c 2013. $b Springer Berlin Heidelberg : $b Imprint: Springer,
300 $a xiv, 137 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
650 0 $a Marketing $x Management. $3 568118
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution/Call Center/Customer Service. $3 883452
650 2 4 $a Market Research. $3 881687
650 2 4 $a Organization/Planning. $3 669269
700 1 $a Stumpf, Andreas. $3 1076893
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 881670
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-37108-0
950 $a Business and Economics (Springer-11643)

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library