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Emotional intelligence and marketing

Prentice, Catherine.

Emotional intelligence and marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emotional intelligence and marketing/ Catherine Prentice.
Author:	Prentice, Catherine.
Published:	Singapore :World Scientific Publishing, : c2019.,
Description:	1 online resource (228 p.) :ill. :
Subject:	Marketing - Psychological aspects. -
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/11363#t=toc
ISBN:	9789811203558

Emotional intelligence and marketing
Prentice, Catherine.

Emotional intelligence and marketing[electronic resource] /Catherine Prentice. - 1st ed. - Singapore :World Scientific Publishing,c2019. - 1 online resource (228 p.) :ill.

Includes bibliographical references and index.

"This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable."--

ISBN: 9789811203558Subjects--Topical Terms:

560275
Marketing
--Psychological aspects.

LC Class. No.: HF5415 / .P74 2019

Dewey Class. No.: 658.80019

Emotional intelligence and marketing
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020 $a 9789811203558 $q (electronic bk.)
020 $z 9789811203541 $q (hbk.)
035 $a 00011363
040 $a WSPC $b eng $c WSPC
041 0 $a eng
050 0 4 $a HF5415 $b .P74 2019
082 0 4 $a 658.80019 $2 23
100 1 $a Prentice, Catherine. $3 1294898
245 1 0 $a Emotional intelligence and marketing $h [electronic resource] / $c Catherine Prentice.
250 $a 1st ed.
260 $a Singapore : $b World Scientific Publishing, $c c2019.
300 $a 1 online resource (228 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a "This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable."-- $c Publisher's website.
588 $a Title from web page (viewed June 19, 2019)
650 0 $a Marketing $x Psychological aspects. $3 560275
650 0 $a Emotional intelligence. $3 558148
650 0 $a Marketing. $3 557931
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/11363#t=toc

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