Marketing - Psychological aspects.
概要
| 作品: | 22 作品在 12 項出版品 12 種語言 | |
|---|---|---|
書目資訊
The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
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Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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Why marketing to women doesn't work : = using market segmentation to understand consumer needs /
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Ethics and neuromarketing = implications for market research and business practice /
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