Marketing - Psychological aspects.
Overview
| Works: | 22 works in 12 publications in 12 languages | |
|---|---|---|
Titles
The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
by:
(Language materials, printed)
Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
by:
(Language materials, printed)
Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
by:
(Language materials, printed)
Why marketing to women doesn't work : = using market segmentation to understand consumer needs /
by:
(Language materials, printed)
Storytelling-case archetype decoding and assignment manual (SCADAM)
by:
(Language materials, printed)
Biosurveillance in new media marketing = world, discourse, representation /
by:
(Language materials, printed)
Ethics and neuromarketing = implications for market research and business practice /
by:
(Language materials, printed)
Personality, design and marketing = matching design to customer personal preferences /
by:
(Language materials, printed)
Neuro-advertising = brain-friendly advertising for more success in your market /
by:
(Language materials, printed)
Show more
Fewer
Subjects