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Psychological foundations of marketing
~
Kimmel, Allan J.
Psychological foundations of marketing
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Psychological foundations of marketing/ Allan J. Kimmel.
作者:
Kimmel, Allan J.
出版者:
Hove, East Sussex :Routledge, : 2013.,
面頁冊數:
xviii, 282 p. :ill. :
標題:
Marketing - Psychological aspects. -
電子資源:
Click here to view
ISBN:
9780203083208 (e-book : PDF)
Psychological foundations of marketing
Kimmel, Allan J.
Psychological foundations of marketing
[electronic resource] /Allan J. Kimmel. - Hove, East Sussex :Routledge,2013. - xviii, 282 p. :ill.
Includes bibliographical references (p. [252]-273) and index.
1. Psychology and marketing : a dynamic relationship -- 2. Motivation -- 3. Perception -- 4. Learning -- 5. Decision making -- 6. Consumer attitudes -- 7. Personality and the self-concept -- 8. Social influence.
Mode of access: World Wide Web.
ISBN: 9780203083208 (e-book : PDF)Subjects--Topical Terms:
560275
Marketing
--Psychological aspects.Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415 / .K52196 2013
Dewey Class. No.: 658.80019 / K498
Psychological foundations of marketing
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Click here to view
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