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The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The branded mind :/ Erik du Plessis.
其他題名:	what neuroscience really tells us about the puzzle of the brain and the brand /
作者:	Du Plessis, Erik.
出版者:	London ;Kogan Page, : 2011.,
面頁冊數:	xvii, 251 p. :ill. ; : 25 cm.;
標題:	Branding (Marketing). -
ISBN:	9780749461256 (hbk.) :

The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
Du Plessis, Erik.

The branded mind :what neuroscience really tells us about the puzzle of the brain and the brand /Erik du Plessis. - London ;Kogan Page,2011. - xvii, 251 p. :ill. ;25 cm.

Includes bibliographical references (p. [245]-246) and index.

ISBN: 9780749461256 (hbk.) :NT1037

LCCN: 2010037756Subjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.12615 / .D8 2011

Dewey Class. No.: 658.8/342

The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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