國立虎尾科技大學 |

Biosurveillance in new media marketing = world, discourse, representation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Biosurveillance in new media marketing/ by Selena Nemorin.
Reminder of title:	world, discourse, representation /
Author:	Nemorin, Selena.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	ix, 234 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-96217-7
ISBN:	9783319962177

Biosurveillance in new media marketing = world, discourse, representation /
Nemorin, Selena.

Biosurveillance in new media marketingworld, discourse, representation /[electronic resource] :by Selena Nemorin. - Cham :Springer International Publishing :2018. - ix, 234 p. :ill., digital ;24 cm.

1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

ISBN: 9783319962177

Standard No.: 10.1007/978-3-319-96217-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415.12615 / .N45 2018

Dewey Class. No.: 658.8

Biosurveillance in new media marketing = world, discourse, representation /
LDR:02494nam a2200325 a 4500 001 929140
003 DE-He213
005 20190314134432.0
006 m d
007 cr nn 008maaau
008 190626s2018 gw s 0 eng d
020 $a 9783319962177 $q (electronic bk.)
020 $a 9783319962160 $q (paper)
024 7 $a 10.1007/978-3-319-96217-7 $2 doi
035 $a 978-3-319-96217-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12615 $b .N45 2018
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JBCT $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415.12615 $b .N436 2018
100 1 $a Nemorin, Selena. $3 1209490
245 1 0 $a Biosurveillance in new media marketing $h [electronic resource] : $b world, discourse, representation / $c by Selena Nemorin.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a ix, 234 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain.
520 $a Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
650 0 $a Marketing. $3 557931
650 0 $a Marketing $x Psychological aspects. $3 560275
650 0 $a Public health surveillance. $3 673499
650 1 4 $a Media and Communication. $3 1107289
650 2 4 $a Digital/New Media. $3 1116471
650 2 4 $a Culture and Technology. $3 1116470
650 2 4 $a Cultural Theory. $3 1108078
650 2 4 $a Online Marketing/Social Media. $3 1104609
650 2 4 $a Philosophy of Technology. $3 671635
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-319-96217-7
950 $a Literature, Cultural and Media Studies (Springer-41173)