Marketing - Psychological aspects.
Overview
| Works: | 23 works in 13 publications in 13 languages | |
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Titles
The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
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Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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Why marketing to women doesn't work : = using market segmentation to understand consumer needs /
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Storytelling-case archetype decoding and assignment manual (SCADAM)
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Biosurveillance in new media marketing = world, discourse, representation /
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Ethics and neuromarketing = implications for market research and business practice /
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Personality, design and marketing = matching design to customer personal preferences /
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Neuro-advertising = brain-friendly advertising for more success in your market /
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