語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The Cultural Influence on Mass Custo...
~
Wabia, Carolin.
The Cultural Influence on Mass Customization
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Cultural Influence on Mass Customization/ by Carolin Wabia.
作者:
Wabia, Carolin.
面頁冊數:
XVII, 218 p. 1 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Business. -
電子資源:
https://doi.org/10.1007/978-3-658-31015-8
ISBN:
9783658310158
The Cultural Influence on Mass Customization
Wabia, Carolin.
The Cultural Influence on Mass Customization
[electronic resource] /by Carolin Wabia. - 1st ed. 2020. - XVII, 218 p. 1 illus.online resource.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
ISBN: 9783658310158
Standard No.: 10.1007/978-3-658-31015-8doiSubjects--Topical Terms:
558617
Business.
LC Class. No.: HF4999.2-6182
Dewey Class. No.: 650
The Cultural Influence on Mass Customization
LDR
:02145nam a22003975i 4500
001
1021896
003
DE-He213
005
20200811192815.0
007
cr nn 008mamaa
008
210318s2020 gw | s |||| 0|eng d
020
$a
9783658310158
$9
978-3-658-31015-8
024
7
$a
10.1007/978-3-658-31015-8
$2
doi
035
$a
978-3-658-31015-8
050
4
$a
HF4999.2-6182
050
4
$a
HD28-70
072
7
$a
KJ
$2
bicssc
072
7
$a
BUS042000
$2
bisacsh
072
7
$a
KJ
$2
thema
082
0 4
$a
650
$2
23
100
1
$a
Wabia, Carolin.
$e
author.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1317591
245
1 4
$a
The Cultural Influence on Mass Customization
$h
[electronic resource] /
$c
by Carolin Wabia.
250
$a
1st ed. 2020.
264
1
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2020.
300
$a
XVII, 218 p. 1 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
520
$a
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
650
0
$a
Business.
$3
558617
650
0
$a
Management science.
$3
719678
650
0
$a
Marketing.
$3
557931
650
1 4
$a
Business and Management, general.
$3
1069500
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783658310141
776
0 8
$i
Printed edition:
$z
9783658310165
856
4 0
$u
https://doi.org/10.1007/978-3-658-31015-8
912
$a
ZDB-2-BUM
912
$a
ZDB-2-SXBM
950
$a
Business and Management (SpringerNature-41169)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入