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The Cultural Influence on Mass Custo...

Wabia, Carolin.

The Cultural Influence on Mass Customization

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Cultural Influence on Mass Customization/ by Carolin Wabia.
Author:	Wabia, Carolin.
Description:	XVII, 218 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Business. -
Online resource:	https://doi.org/10.1007/978-3-658-31015-8
ISBN:	9783658310158

The Cultural Influence on Mass Customization
Wabia, Carolin.

The Cultural Influence on Mass Customization[electronic resource] /by Carolin Wabia. - 1st ed. 2020. - XVII, 218 p. 1 illus.online resource.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.

ISBN: 9783658310158

Standard No.: 10.1007/978-3-658-31015-8doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

The Cultural Influence on Mass Customization
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