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Public Relations in China = Building...

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Public Relations in China = Building and Defending your Brand in the PRC /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public Relations in China/ by D. Wolf.
其他題名:	Building and Defending your Brand in the PRC /
作者:	Wolf, D.
面頁冊數:	XII, 226 p.online resource. :
Contained By:	Springer Nature eBook
標題:	International business enterprises. -
電子資源:	https://doi.org/10.1057/9781137483812
ISBN:	9781137483812

Public Relations in China = Building and Defending your Brand in the PRC /
Wolf, D.

Public Relations in ChinaBuilding and Defending your Brand in the PRC /[electronic resource] :by D. Wolf. - 1st ed. 2015. - XII, 226 p.online resource. - Palgrave Pocket Consultants. - Palgrave Pocket Consultants.

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

ISBN: 9781137483812

Standard No.: 10.1057/9781137483812doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Public Relations in China = Building and Defending your Brand in the PRC /
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