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Fashion Brand Internationalization = Opportunities and Challenges /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Fashion Brand Internationalization/ edited by Byoungho Jin, Elena Cedrola.
Reminder of title:	Opportunities and Challenges /
other author:	Jin, Byoungho.
Description:	XVIII, 142 p. 16 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1057/978-1-137-52337-2
ISBN:	9781137523372

Fashion Brand Internationalization = Opportunities and Challenges /
Fashion Brand InternationalizationOpportunities and Challenges /[electronic resource] :edited by Byoungho Jin, Elena Cedrola. - 1st ed. 2016. - XVIII, 142 p. 16 illus. in color.online resource. - Palgrave Studies in Practice: Global Fashion Brand Management ,2523-3505. - Palgrave Studies in Practice: Global Fashion Brand Management ,.

1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. .

ISBN: 9781137523372

Standard No.: 10.1057/978-1-137-52337-2doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Fashion Brand Internationalization = Opportunities and Challenges /
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