國立虎尾科技大學 |

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Self-congruity, Preference, and Pathfinder :/
其他題名:	An Examination of News Media Outlet Knowledge Structures.
作者:	Willinger, Jacob T.
面頁冊數:	1 online resource (44 pages)
附註:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
標題:	Cognitive psychology. -
電子資源:	click for full text (PQDT)
ISBN:	9780355911046

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.
Willinger, Jacob T.

Self-congruity, Preference, and Pathfinder :An Examination of News Media Outlet Knowledge Structures. - 1 online resource (44 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Arizona State University, 2018.

Includes bibliographical references

Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants' self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants' fiscal and social orientation. Overall, using Pathfinder to generate associative networks and measure self-congruity could be a useful approach for understanding how people perceive and relate to different news media outlets.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355911046Subjects--Topical Terms:

556029
Cognitive psychology.
Index Terms--Genre/Form:

554714
Electronic books.

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.
LDR:02172ntm a2200349Ki 4500 001 918228
005 20181022132748.5
006 m o u
007 cr mn||||a|a||
008 190606s2018 xx obm 000 0 eng d
020 $a 9780355911046
035 $a (MiAaPQ)AAI10790927
035 $a (MiAaPQ)asu:17672
035 $a AAI10790927
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Willinger, Jacob T. $3 1192497
245 1 0 $a Self-congruity, Preference, and Pathfinder : $b An Examination of News Media Outlet Knowledge Structures.
264 0 $c 2018
300 $a 1 online resource (44 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Adviser: Russel Branaghan.
502 $a Thesis (M.S.)--Arizona State University, 2018.
504 $a Includes bibliographical references
520 $a Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants' self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants' fiscal and social orientation. Overall, using Pathfinder to generate associative networks and measure self-congruity could be a useful approach for understanding how people perceive and relate to different news media outlets.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Cognitive psychology. $3 556029
650 4 $a Marketing. $3 557931
650 4 $a Psychology. $3 555998
655 7 $a Electronic books. $2 local $3 554714
690 $a 0633
690 $a 0338
690 $a 0621
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Arizona State University. $b Human Systems Engineering. $3 1192346
773 0 $t Masters Abstracts International $g 57-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10790927 $z click for full text (PQDT)