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Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Self-congruity, Preference, and Pathfinder :/
Reminder of title:	An Examination of News Media Outlet Knowledge Structures.
Author:	Willinger, Jacob T.
Description:	1 online resource (44 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Cognitive psychology. -
Online resource:	click for full text (PQDT)
ISBN:	9780355911046

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.
Willinger, Jacob T.

Self-congruity, Preference, and Pathfinder :An Examination of News Media Outlet Knowledge Structures. - 1 online resource (44 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.S.)--Arizona State University, 2018.

Includes bibliographical references

Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants' self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants' fiscal and social orientation. Overall, using Pathfinder to generate associative networks and measure self-congruity could be a useful approach for understanding how people perceive and relate to different news media outlets.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355911046Subjects--Topical Terms:

556029
Cognitive psychology.
Index Terms--Genre/Form:

554714
Electronic books.

Self-congruity, Preference, and Pathfinder : = An Examination of News Media Outlet Knowledge Structures.
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504 $a Includes bibliographical references
520 $a Using a modified news media brand personality scale developed by Kim, Baek, and Martin (2010), this study measured the personalities of eight news media outlets and combined them into the same associative network with participants' self-image via the Pathfinder tool (Schvaneveldt, Durso, & Dearholt, 1989). Using these networks, this study was able to both explore the personality associations of participants and observe if self-congruity, measured by the distance between the self-image node and a brand, is significantly related to participant preference for a brand. Self-congruity was found to be significantly related to preference. However, this relationship was mediated by participants' fiscal and social orientation. Overall, using Pathfinder to generate associative networks and measure self-congruity could be a useful approach for understanding how people perceive and relate to different news media outlets.
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538 $a Mode of access: World Wide Web
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