Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
The relationship of body weight and ...
~
Brauneis, Sabrina.
The relationship of body weight and skepticism towards advertising
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The relationship of body weight and skepticism towards advertising/ by Sabrina Brauneis.
Author:
Brauneis, Sabrina.
Published:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
Description:
xxi, 197 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
Subject:
Advertising - Psychological aspects. -
Online resource:
http://dx.doi.org/10.1007/978-3-658-14861-4
ISBN:
9783658148614
The relationship of body weight and skepticism towards advertising
Brauneis, Sabrina.
The relationship of body weight and skepticism towards advertising
[electronic resource] /by Sabrina Brauneis. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 197 p. :ill., digital ;24 cm. - Forschungsgruppe konsum und verhalten. - Forschungsgruppe konsum und verhalten..
Definitions of Overweight, Self-Esteem and Skepticism towards Advertising -- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory -- Influencing Factors -- Empirical Studies and Implications.
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women. Contents Definitions of Overweight, Self-Esteem and Skepticism towards Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors Empirical Studies and Implications Target Groups Researchers and students in the fields of marketing, consumer behavior, psychology and nutrition Practitioners working in public institutions as well as in (inter-)national health institutions The Author Dr. Sabrina Brauneis wrote her dissertation under the supervision of Prof. Dr. Ralf Terlutter at the Department of Marketing und International Management at the Alpen-Adria-Universitat Klagenfurt, Austria.
ISBN: 9783658148614
Standard No.: 10.1007/978-3-658-14861-4doiSubjects--Topical Terms:
643864
Advertising
--Psychological aspects.
LC Class. No.: HF5822
Dewey Class. No.: 659.1019
The relationship of body weight and skepticism towards advertising
LDR
:02638nam a2200337 a 4500
001
866214
003
DE-He213
005
20160803064238.0
006
m d
007
cr nn 008maaau
008
170720s2016 gw s 0 eng d
020
$a
9783658148614
$q
(electronic bk.)
020
$a
9783658148607
$q
(paper)
024
7
$a
10.1007/978-3-658-14861-4
$2
doi
035
$a
978-3-658-14861-4
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5822
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
659.1019
$2
23
090
$a
HF5822
$b
.B825 2016
100
1
$a
Brauneis, Sabrina.
$3
1112272
245
1 4
$a
The relationship of body weight and skepticism towards advertising
$h
[electronic resource] /
$c
by Sabrina Brauneis.
260
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2016.
300
$a
xxi, 197 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
Forschungsgruppe konsum und verhalten
505
0
$a
Definitions of Overweight, Self-Esteem and Skepticism towards Advertising -- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory -- Influencing Factors -- Empirical Studies and Implications.
520
$a
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women. Contents Definitions of Overweight, Self-Esteem and Skepticism towards Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors Empirical Studies and Implications Target Groups Researchers and students in the fields of marketing, consumer behavior, psychology and nutrition Practitioners working in public institutions as well as in (inter-)national health institutions The Author Dr. Sabrina Brauneis wrote her dissertation under the supervision of Prof. Dr. Ralf Terlutter at the Department of Marketing und International Management at the Alpen-Adria-Universitat Klagenfurt, Austria.
650
0
$a
Advertising
$x
Psychological aspects.
$3
643864
650
0
$a
Skepticism.
$3
575754
650
0
$a
Body weight.
$3
791371
650
0
$a
Self-esteem.
$3
593565
650
1 4
$a
Business and Management.
$2
eflch
$3
934826
650
2 4
$a
Marketing.
$3
557931
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
830
0
$a
Forschungsgruppe konsum und verhalten.
$3
1106751
856
4 0
$u
http://dx.doi.org/10.1007/978-3-658-14861-4
950
$a
Business and Management (Springer-41169)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login