Advertising - Psychological aspects.
Overview
| Works: | 10 works in 5 publications in 5 languages | |
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Titles
Promoting consumer engagement through emotional branding and sensory marketing
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The branded mind : = what neuroscience really tells us about the puzzle of the brain and the brand /
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Consumer behavior and advertising involvement : = selected works of Herbert E. Krugman /
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Brainfluence : = 100 ways to persuade and convince consumers with neuromarketing /
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The relationship of body weight and skepticism towards advertising
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The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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Seducing the subconscious = the psychology of emotional influence in advertising /
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Subjects