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Agile marketing : = unlock adaptive and data-driven marketing for long-term success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Agile marketing :/ Neil Perkin.
Reminder of title:	unlock adaptive and data-driven marketing for long-term success /
Author:	Perkin, Neil,
Published:	London, United Kingdom ;Kogan Page Limited, : 2022.,
Description:	viii, 279 p. :ill. ; : 24 cm.;
Subject:	Marketing. -
ISBN:	9781398605121 (cloth) :

Agile marketing : = unlock adaptive and data-driven marketing for long-term success /
Perkin, Neil,

Agile marketing :unlock adaptive and data-driven marketing for long-term success /Neil Perkin. - London, United Kingdom ;Kogan Page Limited,2022. - viii, 279 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9781398605121 (cloth) :NT3004

LCCN: 2021062027Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .P4347 2022

Dewey Class. No.: 658.8

Agile marketing : = unlock adaptive and data-driven marketing for long-term success /
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650 # 0 $a Business enterprises $x Technological innovations. $3 585648
650 # 0 $a Creative ability in business. $3 559905
650 # 0 $a Organizational change. $3 559246