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Green Marketing = A Case Study of th...
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Kirgiz, A.
Green Marketing = A Case Study of the Sub-Industry in Turkey /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Green Marketing/ by A. Kirgiz.
Reminder of title:
A Case Study of the Sub-Industry in Turkey /
Author:
Kirgiz, A.
Description:
XVIII, 153 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Marketing. -
Online resource:
https://doi.org/10.1057/9781137535894
ISBN:
9781137535894
Green Marketing = A Case Study of the Sub-Industry in Turkey /
Kirgiz, A.
Green Marketing
A Case Study of the Sub-Industry in Turkey /[electronic resource] :by A. Kirgiz. - 1st ed. 2016. - XVIII, 153 p.online resource.
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
ISBN: 9781137535894
Standard No.: 10.1057/9781137535894doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Green Marketing = A Case Study of the Sub-Industry in Turkey /
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