國立虎尾科技大學 |

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums./
作者:	Clay, Elizabeth.
面頁冊數:	1 online resource (110 pages)
附註:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9780355907629

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
Clay, Elizabeth.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums. - 1 online resource (110 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--The University of the Arts, 2018.

Includes bibliographical references

This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355907629Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
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