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Phygital approaches to social marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Phygital approaches to social marketing/ Kakhaber Djakeli.
Author:	Djakeli, Kakhaber,
Published:	Hershey, Pennsylvania :IGI Global, : 2025.,
Description:	1 online resource (xxiii, 363 p.) :ill. :
Subject:	Social marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3924-4
ISBN:	9798369339251

Phygital approaches to social marketing
Djakeli, Kakhaber,1967-

Phygital approaches to social marketing[electronic resource] /Kakhaber Djakeli. - Hershey, Pennsylvania :IGI Global,2025. - 1 online resource (xxiii, 363 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index.

"In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a uniqueopportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificialintelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers."--

Mode of access: World Wide Web.

ISBN: 9798369339251Subjects--Topical Terms:

811185
Social marketing.
Subjects--Index Terms:

Artificial Intelligence.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5414 / .D53 2025eb

Dewey Class. No.: 658.8

Phygital approaches to social marketing
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245 1 0 $a Phygital approaches to social marketing $h [electronic resource] / $c Kakhaber Djakeli.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2025.
300 $a 1 online resource (xxiii, 363 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Chapter 1. Social Marketing: Past, Current Period, and the Future -- Chapter 2. Phygical Social Marketing: A New Era of Marketing -- Chapter 3. Social Marketing and Public Health in the Phygital Era -- Chapter 4. The Integration of Artificial Intelligence for Advanced Social Marketing Strategies -- Chapter 5. Promoting Healthy Eating Behavior Through Social Marketing -- Chapter 6. Social Marketing Communication: The Role of Language and Culture -- Chapter 7. Enhancing Engagement With Museums Through Phygital Marketing Strategies -- Chapter 8. From Screens to Streets: Investigating the Offline Consequences of Online Influencer Collaborations in Social Marketing -- Chapter 9. Why Social Media Is a Crucial Tool for any Company's CSR and How It Can Be Used for Social Marketing -- Chapter 10. Problems of Implementing the Policy of Phygitalization of Higher Education in Georgia -- Chapter 11. Innovative CRM Strategies for the Modern Social Marketing Landscape -- Chapter 12. Phygitalization of Palliative Care and Its Social Marketing -- Chapter 13. The Medical Tourism Development in Georgia and Its Role for Society -- Compilation of References -- About the Contributors -- Index.
520 3 $a "In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a uniqueopportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificialintelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers."-- $c Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Social marketing. $3 811185
650 0 $a Marketing. $3 557931
650 0 $a Artificial intelligence. $3 559380
653 $a Artificial Intelligence.
653 $a Customer Retention.
653 $a Higher Education.
653 $a Language Studies.
653 $a Marketing and Consumer Science.
653 $a Medical Tourism.
653 $a Museum Studies.
653 $a Online Technology.
653 $a Palliative Care.
653 $a Phygitalization.
653 $a Public Health.
655 4 $a Electronic books. $2 local $3 554714
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369339244
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1132736
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3924-4