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Advances in Digital Marketing and eCommerce = First International Conference, 2020 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in Digital Marketing and eCommerce/ edited by Francisco J. Martínez-López, Steven D'Alessandro.
其他題名:	First International Conference, 2020 /
其他作者:	D'Alessandro, Steven.
面頁冊數:	IX, 220 p. 28 illus., 10 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	IT in Business. -
電子資源:	https://doi.org/10.1007/978-3-030-47595-6
ISBN:	9783030475956

Advances in Digital Marketing and eCommerce = First International Conference, 2020 /
Advances in Digital Marketing and eCommerceFirst International Conference, 2020 /[electronic resource] :edited by Francisco J. Martínez-López, Steven D'Alessandro. - 1st ed. 2020. - IX, 220 p. 28 illus., 10 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7246. - Springer Proceedings in Business and Economics,.

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

ISBN: 9783030475956

Standard No.: 10.1007/978-3-030-47595-6doiSubjects--Topical Terms:

1064965
IT in Business.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Advances in Digital Marketing and eCommerce = First International Conference, 2020 /
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