• Services marketing : = integrating customer focus across the firm /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
    Reminder of title: integrating customer focus across the firm /
    Author: Zeithaml, Valarie A.
    other author: Bitner, Mary Jo.
    Published: New York :McGraw-Hill Irwin, : c2013.,
    Description: xxvii, 642 p. :ill. ; : 26 cm;
    Subject: Service industries - Marketing. -
    ISBN: 9780071086967 (pbk. : international ed.) :
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