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Services marketing : = integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	New York :McGraw-Hill Irwin, : c2013.,
面頁冊數:	xxvii, 642 p. :ill. ; : 26 cm;
標題:	Service industries - Marketing. -
ISBN:	9780071086967 (pbk. : international ed.) :

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed. - New York :McGraw-Hill Irwin,c2013. - xxvii, 642 p. :ill. ;26 cm

Includes bibliographical references and index.

ISBN: 9780071086967 (pbk. : international ed.) :NT1160

LCCN: 2011051073Subjects--Topical Terms:

633414
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .Z45 2013

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
LDR:00818cam a2200217 a 4500 001 762004
008 131203s2013 nyua b 001 0 eng
010 $a 2011051073
020 $a 9780071086967 (pbk. : international ed.) : $c NT1160
020 $a 007108696X (pbk. : international ed.)
020 $a 9780078112058 (pbk.)
020 $a 0078112052 (pbk.)
035 $a (OCoLC)768480373 $z (OCoLC)776530633
035 $a 505962
040 $a DLC $d YMG $b eng $c DLC $d YDXCP $d BTCTA $d CIP $d CDX $d IG $d SIRPL $c NFU
050 # 4 $a HD9980.5 $b .Z45 2013
082 0 0 $a 658.8 $2 23
100 1 $a Zeithaml, Valarie A. $3 633413
245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 6th ed.
260 # $a New York : $c c2013. $b McGraw-Hill Irwin,
300 $a xxvii, 642 p. : $b ill. ; $c 26 cm
504 $a Includes bibliographical references and index.
650 # 0 $a Service industries $x Marketing. $3 633414
650 # 0 $a Customer services. $3 568463
650 # 0 $a Marketing. $3 557931
700 1 # $a Bitner, Mary Jo. $3 633415
700 1 # $a Gremler, Dwayne D. $3 633416

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