Record Type: |
Language materials, printed
: Monograph/item
|
Title/Author: |
Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
Reminder of title: |
integrating customer focus across the firm / |
Author: |
Zeithaml, Valarie A. |
other author: |
Bitner, Mary Jo. |
Published: |
New York :McGraw-Hill Irwin, : c2013., |
Description: |
xxvii, 642 p. :ill. ; : 26 cm; |
Subject: |
Service industries - Marketing. - |
ISBN: |
9780071086967 (pbk. : international ed.) : |