國立虎尾科技大學 |

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference/ edited by Harlan E. Spotts, H. Lee Meadow.
other author:	Spotts, Harlan E.
Description:	XXXIV, 489 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-11885-7
ISBN:	9783319118857

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Harlan E. Spotts, H. Lee Meadow. - 1st ed. 2015. - XXXIV, 489 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

ISBN: 9783319118857

Standard No.: 10.1007/978-3-319-11885-7doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
LDR:04463nam a22004215i 4500 001 962441
003 DE-He213
005 20200920104358.0
007 cr nn 008mamaa
008 201211s2015 gw | s |||| 0|eng d
020 $a 9783319118857 $9 978-3-319-11885-7
024 7 $a 10.1007/978-3-319-11885-7 $2 doi
035 $a 978-3-319-11885-7
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference $h [electronic resource] / $c edited by Harlan E. Spotts, H. Lee Meadow.
250 $a 1st ed. 2015.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a XXXIV, 489 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
505 0 $a Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Sales management. $3 562612
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Spotts, Harlan E. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1063144
700 1 $a Meadow, H. Lee. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1063880
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319118864
776 0 8 $i Printed edition: $z 9783319118840
776 0 8 $i Printed edition: $z 9783319385778
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-11885-7
912 $a ZDB-2-SBE
912 $a ZDB-2-SXBM
950 $a Business and Economics (SpringerNature-11643)
950 $a Business and Management (R0) (SpringerNature-43719)