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Instigating a Revolution : = Lord & ...

Fashion Institute of Technology, State University of New York.

Instigating a Revolution : = Lord & Taylor Advertisements 1945-1959.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Instigating a Revolution :/
Reminder of title:	Lord & Taylor Advertisements 1945-1959.
Author:	Elia, Ariele Chantel.
Description:	1 online resource (114 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
Subject:	Fashion. -
Online resource:	click for full text (PQDT)
ISBN:	9780355349368

Instigating a Revolution : = Lord & Taylor Advertisements 1945-1959.
Elia, Ariele Chantel.

Instigating a Revolution :Lord & Taylor Advertisements 1945-1959. - 1 online resource (114 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.A.)

Includes bibliographical references

In 1945 Dorothy Shaver was elected president of the department store Lord & Taylor, becoming the first female to hold such a position. During her tenure, their advertisements were praised by the press for their creativity and elegant illustrations. Shaver claimed in a 1957 speech that she instigated a revolution in advertising; however, Lord & Taylor's advertisements and her influence on them have not been studied in depth to substantiate this statement.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355349368Subjects--Topical Terms:

866133
Fashion.
Index Terms--Genre/Form:

554714
Electronic books.

Instigating a Revolution : = Lord & Taylor Advertisements 1945-1959.
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035 $a AAI10289642
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Elia, Ariele Chantel. $3 1181040
245 1 0 $a Instigating a Revolution : $b Lord & Taylor Advertisements 1945-1959.
264 0 $c 2017
300 $a 1 online resource (114 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Advisers: Sarah C. Byrd; Denyse Montegut.
502 $a Thesis (M.A.) $c Fashion Institute of Technology, State University of New York $d 2017.
504 $a Includes bibliographical references
520 $a In 1945 Dorothy Shaver was elected president of the department store Lord & Taylor, becoming the first female to hold such a position. During her tenure, their advertisements were praised by the press for their creativity and elegant illustrations. Shaver claimed in a 1957 speech that she instigated a revolution in advertising; however, Lord & Taylor's advertisements and her influence on them have not been studied in depth to substantiate this statement.
520 $a During the 1940s and 1950s, fashion illustration was at its height. Shaver built a dynamic advertising team composed of artistic director Harry Rodman, head illustrator Dorothy Hood, and a number of illustrators, working in Hood's fluid abstract expressionist style. This team established an aesthetic that made the print advertisements instantly recognizable. Other department stores around the world looked to Lord & Taylor as the standard in advertising, with some even copying their style.
520 $a This qualifying paper examines Lord & Taylor's adverting scrapbooks---held in Gladys Marcus Library Department of Special Collections at the Fashion Institute of Technology---during Shaver's tenure as president (1945-1959) with the goal of proving a more complete history of their advertising methods and in order to determine if their advertisements were as innovative as the press and Shaver claimed. The paper is divided into four sections, beginning with a background of early department store advertising in Paris, the United States, and London. It is followed by a survey of Shaver's advertising initiatives prior to becoming president. The third section describes the process of creating the advertisement along the theories behind them during her presidency and finishes with a comparison of other department store advertisements.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Fashion. $3 866133
650 4 $a Marketing. $3 557931
650 4 $a Fine arts. $3 1112523
655 7 $a Electronic books. $2 local $3 554714
690 $a 0200
690 $a 0338
690 $a 0357
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Fashion Institute of Technology, State University of New York. $b Fashion and Textile Studies: History, Theory, Museum Practice. $3 1181041
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10289642 $z click for full text (PQDT)

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