Unintended Negative Effects of the W...
University of Minnesota.

 

  • Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude : = A Compensation Effect between Brand Warmth and Competence.
  • 紀錄類型: 書目-語言資料,手稿 : Monograph/item
    正題名/作者: Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Brand Attitude :/
    其他題名: A Compensation Effect between Brand Warmth and Competence.
    作者: Kim, Taemin.
    面頁冊數: 1 online resource (173 pages)
    附註: Source: Dissertation Abstracts International, Volume: 78-01(E), Section: A.
    標題: Mass communication. -
    電子資源: click for full text (PQDT)
    ISBN: 9781369106558
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