國立虎尾科技大學 |

Making a Difference Through Marketing = A Quest for Diverse Perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Making a Difference Through Marketing/ edited by Carolin Plewa, Jodie Conduit.
其他題名:	A Quest for Diverse Perspectives /
其他作者:	Plewa, Carolin.
面頁冊數:	XIV, 282 p. 19 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-981-10-0464-3
ISBN:	9789811004643

Making a Difference Through Marketing = A Quest for Diverse Perspectives /
Making a Difference Through MarketingA Quest for Diverse Perspectives /[electronic resource] :edited by Carolin Plewa, Jodie Conduit. - 1st ed. 2016. - XIV, 282 p. 19 illus. in color.online resource.

The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations -- Connected Stadium: A Pillar for Football Clubs’ Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens -- Beyond the Obvious: Facets of Diversity in Marketing Student Groups -- Student Engagement: A Multiple Layer Phenomenon -- Marketing - Making a Difference for Entrepreneurial Universities -- Improving Innovation Process Performance and Service Quality in Innovation Networks -- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches -- Contemporary Young Consumers and Food Consumption – Implications for Social Marketing and Research .

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

ISBN: 9789811004643

Standard No.: 10.1007/978-981-10-0464-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Making a Difference Through Marketing = A Quest for Diverse Perspectives /
LDR:03240nam a22004095i 4500 001 974661
003 DE-He213
005 20200704074216.0
007 cr nn 008mamaa
008 201211s2016 si | s |||| 0|eng d
020 $a 9789811004643 $9 978-981-10-0464-3
024 7 $a 10.1007/978-981-10-0464-3 $2 doi
035 $a 978-981-10-0464-3
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Making a Difference Through Marketing $h [electronic resource] : $b A Quest for Diverse Perspectives / $c edited by Carolin Plewa, Jodie Conduit.
250 $a 1st ed. 2016.
264 1 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2016.
300 $a XIV, 282 p. 19 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a The Question of Sponsorship Effectiveness -- Leveraging Research on Activation: Quester and Thompson’s (2001) Impact on the Field of Sponsorship -- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations -- Connected Stadium: A Pillar for Football Clubs’ Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens -- Beyond the Obvious: Facets of Diversity in Marketing Student Groups -- Student Engagement: A Multiple Layer Phenomenon -- Marketing - Making a Difference for Entrepreneurial Universities -- Improving Innovation Process Performance and Service Quality in Innovation Networks -- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches -- Contemporary Young Consumers and Food Consumption – Implications for Social Marketing and Research .
520 $a This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives. In contrast, this book presents a broader perspective, highlighting a variety of actors and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
650 0 $a Marketing. $3 557931
650 0 $a Business ethics. $3 555013
650 0 $a Health promotion. $3 565089
650 2 4 $a Business Ethics. $3 1069082
650 2 4 $a Health Promotion and Disease Prevention. $3 593964
700 1 $a Plewa, Carolin. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1108690
700 1 $a Conduit, Jodie. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1108691
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789811004629
776 0 8 $i Printed edition: $z 9789811004636
776 0 8 $i Printed edition: $z 9789811091681
856 4 0 $u https://doi.org/10.1007/978-981-10-0464-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)