• Marketing cases from emerging multinational enterprises (eMNEs) = national brands asserting themselves on the global stage /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing cases from emerging multinational enterprises (eMNEs)/ edited by Zafar U. Ahmed, Omer F. Genc.
    其他題名: national brands asserting themselves on the global stage /
    其他作者: Ahmed, Zafar U.
    出版者: Cham :Springer Nature Switzerland : : 2024.,
    面頁冊數: viii, 435 p. :ill. (chiefly color), digital ; : 24 cm.;
    Contained By: Springer Nature eBook
    標題: International business enterprises - Handbooks, manuals, etc. - Developing countries -
    電子資源: https://doi.org/10.1007/978-3-031-63394-2
    ISBN: 9783031633942
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