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UX Redefined = Winning and Keeping Customers with Enhanced Usability and User Experience /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	UX Redefined/ by Johannes Robier.
Reminder of title:	Winning and Keeping Customers with Enhanced Usability and User Experience /
Author:	Robier, Johannes.
Description:	VIII, 121 p. 104 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-21062-9
ISBN:	9783319210629

UX Redefined = Winning and Keeping Customers with Enhanced Usability and User Experience /
Robier, Johannes.

UX RedefinedWinning and Keeping Customers with Enhanced Usability and User Experience /[electronic resource] :by Johannes Robier. - 1st ed. 2016. - VIII, 121 p. 104 illus.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

The Reason to Believe? -- The Path Towards Simplicity -- The Path Towards Emotion and Experience -- True Influence -- Ensuring Conviction -- The Reason to Believe.

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion. .

ISBN: 9783319210629

Standard No.: 10.1007/978-3-319-21062-9doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

UX Redefined = Winning and Keeping Customers with Enhanced Usability and User Experience /
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