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Nontraditional media in marketing an...

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Blakeman, Robyn, (1958-)

Nontraditional media in marketing and advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Nontraditional media in marketing and advertising // Robyn Blakeman.
Author:	Blakeman, Robyn,
Published:	Los Angeles :SAGE, : 2014.,
Description:	vii, 255 p. :ill. ; : 23 cm.;
Subject:	Marketing. -
ISBN:	9781412997614 (pbk.) :

Nontraditional media in marketing and advertising /
Blakeman, Robyn,1958-

Nontraditional media in marketing and advertising /Robyn Blakeman. - Los Angeles :SAGE,2014. - vii, 255 p. :ill. ;23 cm.

Includes bibliographical references (p. 235-243) and index.

ISBN: 9781412997614 (pbk.) :NT1169

LCCN: 2012031250Subjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .B455697 2014

Dewey Class. No.: 658.8/7

Nontraditional media in marketing and advertising /
LDR:00608cam a2200193 a 4500 001 762656
005 20131209140551.0
008 131212s2014 caua b 001 0 eng
010 $a 2012031250
020 $a 9781412997614 (pbk.) : $c NT1169
035 $a 00039502
040 $a DLC $b eng $c DLC $e rda $d DLC $d NFU
041 0 # $a eng
042 $a pcc
050 0 0 $a HF5415 $b .B455697 2014
082 0 0 $a 658.8/7 $2 23
100 1 $a Blakeman, Robyn, $d 1958- $3 930797
245 1 0 $a Nontraditional media in marketing and advertising / $c Robyn Blakeman.
260 # $a Los Angeles : $c 2014. $b SAGE,
300 $a vii, 255 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 235-243) and index.
650 # 0 $a Marketing. $3 557931
650 # 0 $a Advertising. $3 567923
650 # 0 $a Alternative mass media. $3 570408

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E039502

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.87 B636 2014

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1 records • Pages 1 •
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