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Fair Trade in CSR Strategy of Global...

Nestorowicz, Renata.

Fair Trade in CSR Strategy of Global Retailers

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fair Trade in CSR Strategy of Global Retailers/ edited by Magdalena Stefańska, Renata Nestorowicz.
其他作者:	Stefańska, Magdalena.
面頁冊數:	XVIII, 205 p. 7 illus.online resource. :
Contained By:	Springer eBooks
標題:	Industrial management-Environmen. -
電子資源:	https://doi.org/10.1057/9781137389046
ISBN:	9781137389046

Fair Trade in CSR Strategy of Global Retailers
Fair Trade in CSR Strategy of Global Retailers[electronic resource] /edited by Magdalena Stefańska, Renata Nestorowicz. - XVIII, 205 p. 7 illus.online resource.

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

ISBN: 9781137389046

Standard No.: 10.1057/9781137389046doiSubjects--Topical Terms:

1254184
Industrial management-Environmen.

LC Class. No.: HD30.255

Dewey Class. No.: 658.408

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