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Independent Luxury = The Four Innova...

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Independent Luxury = The Four Innovation Strategies To Endure In The Consolidation Jungle /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Independent Luxury/ by Jonas Hoffmann, Laurent Lecamp.
其他題名:	The Four Innovation Strategies To Endure In The Consolidation Jungle /
作者:	Hoffmann, Jonas.
其他作者:	Lecamp, Laurent.
面頁冊數:	XV, 252 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1057/9781137481467
ISBN:	9781137481467

Independent Luxury = The Four Innovation Strategies To Endure In The Consolidation Jungle /
Hoffmann, Jonas.

Independent LuxuryThe Four Innovation Strategies To Endure In The Consolidation Jungle /[electronic resource] :by Jonas Hoffmann, Laurent Lecamp. - 1st ed. 2015. - XV, 252 p.online resource.

In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

ISBN: 9781137481467

Standard No.: 10.1057/9781137481467doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

Independent Luxury = The Four Innovation Strategies To Endure In The Consolidation Jungle /
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