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Market Research with Panels = Types, Surveys, Analysis, and Applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market Research with Panels/ by Martin Günther, Ulrich Vossebein, Raimund Wildner.
其他題名:	Types, Surveys, Analysis, and Applications /
作者:	Günther, Martin.
其他作者:	Vossebein, Ulrich.
面頁冊數:	XI, 242 p. 79 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing research. -
電子資源:	https://doi.org/10.1007/978-3-658-37650-5
ISBN:	9783658376505

Market Research with Panels = Types, Surveys, Analysis, and Applications /
Günther, Martin.

Market Research with PanelsTypes, Surveys, Analysis, and Applications /[electronic resource] :by Martin Günther, Ulrich Vossebein, Raimund Wildner. - 1st ed. 2022. - XI, 242 p. 79 illus.online resource. - Springer Texts in Business and Economics,2192-4341. - Springer Texts in Business and Economics,.

1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail Panel -- 11. Facts of the Consumer Panel -- 12. Special Analyses Retail Panel -- 13. Market Analyses Framework -- 14. Application Examples Communication Analysis -- 15. Special Analyses Consumer Panel -- 16. Category Management -- 17. Outlook.

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.

ISBN: 9783658376505

Standard No.: 10.1007/978-3-658-37650-5doiSubjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2-.34

Dewey Class. No.: 658.83

Market Research with Panels = Types, Surveys, Analysis, and Applications /
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