Marketing research.
Overview
Works: | 76 works in 28 publications in 28 languages |
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Titles
Fandom analytics = creating and harnessing consumer and cultural passion /
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Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /
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Trend Management = How to Effectively Use Trend-Knowledge in Your Company /
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Global Competitiveness = Ten Things Thai Businesspeople Should Know /
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Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
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Künstliche Intelligenz – die Zukunft des Marketings = Ein praktischer Leitfaden für Marketing-ManagerInnen /
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Market Research with Panels = Types, Surveys, Analysis, and Applications /
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Boundary spanning elements and the marketing function in organizations = concepts and empirical studies /
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Marketing and entrepreneurship = research ideas and opportunities /
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Questions that sell = the powerful process for discovering what your customer really wants /
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Marketing information products and services = a primer for librarians and information professionals /
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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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International marketing review. Vol. 22, No. 3,. Services research in a cross-cultural/cross-national context
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Forecasting and market analysis techniques = a practical approach /
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An introduction to market & social research = planning & using research tools & techniques /
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Using secondary data in marketing research = United States and worldwide /
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Experiment-research methodology in marketing = types and applications /
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Statistical noise or valuable information = the role of extreme cases in marketing research /
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The AMA guide to the globe : = managing the international marketing research process /
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Data mining and market intelligence for optimal marketing returns /
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Basic marketing research : = using Microsoft Excel data analysis /
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Quantitative marketing and marketing management = marketing models and methods in theory and practice /
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Review of marketing research = special issue : marketing legends /
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The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /
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Mixed method research design = an application in consumer-brand relationships (CBR) /
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Product innovation toolbox = a field guide to consumer understanding and research /
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Field guide to case study research in business-to-business marketing and purchasing
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Reinventing the entrepreneur : = turning your dream business into a reality /
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The handbook of market intelligence : = understand, compete and grow in global markets /
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It's not the size of the data-it's how you use it = smarter marketing with analytics and dashboards /
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Gear up = test your business model potential and plan your path to success /
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The handbook of mobile market research = tools and techniques for market researchers /
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From voices to results : = voice of customer questions, tools, and analysis : proven techniques for understanding and engaging with your customers /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Handbook of research on managing and influencing consumer behavior
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