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Qualitative consumer & marketing res...

Fischer, Eileen, (1959-)

Qualitative consumer & marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Qualitative consumer & marketing research // Russell Belk, Eileen Fischer and Robert V. Kozinets.
其他題名:	Qualitative consumer and marketing research
作者:	Belk, Russell W.
其他作者:	Fischer, Eileen,
出版者:	London :SAGE, : 2013.,
面頁冊數:	234 p. :ill. ; : 25 cm.;
標題:	Marketing research. -
ISBN:	9780857027665 (hbk.) :

Qualitative consumer & marketing research /
Belk, Russell W.

Qualitative consumer & marketing research /Qualitative consumer and marketing researchRussell Belk, Eileen Fischer and Robert V. Kozinets. - London :SAGE,2013. - 234 p. :ill. ;25 cm.

Includes bibliographical references (p. 211-228) and index.

Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.

"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.

ISBN: 9780857027665 (hbk.) :NT3932

LCCN: 2012939638

Nat. Bib. No.: GBB282111bnbSubjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .B453 2013

Dewey Class. No.: 658.83

Qualitative consumer & marketing research /
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100 1 $a Belk, Russell W. $3 721159
245 1 0 $a Qualitative consumer & marketing research / $c Russell Belk, Eileen Fischer and Robert V. Kozinets.
246 3 # $a Qualitative consumer and marketing research
260 # $a London : $c 2013. $b SAGE,
300 $a 234 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 211-228) and index.
505 0 # $a Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.
520 # $a "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
650 # 0 $a Marketing research. $3 561150
650 # 0 $a Consumers $x Research. $3 568931
650 # 0 $a Qualitative research. $3 562677
700 1 # $a Fischer, Eileen, $d 1959- $3 866947
700 1 # $a Kozinets, Robert V., $d 1964- $3 977468