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The AMA guide to the globe : = manag...

Racom Communications.

The AMA guide to the globe : = managing the international marketing research process /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The AMA guide to the globe :/ Holly B. Edmunds.
Reminder of title:	managing the international marketing research process /
remainder title:	American Management Association guide to the globe
Author:	Edmunds, Holly.
Published:	Australia ;Thomson Texere, : 2006.,
Description:	314 p. ;24 cm.;
Notes:	"American Marketing Association; Racom Communications."
Subject:	Marketing research. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0612/2006011675.html
ISBN:	0324313314 (hbk.) :

The AMA guide to the globe : = managing the international marketing research process /
Edmunds, Holly.

The AMA guide to the globe :managing the international marketing research process /American Management Association guide to the globeHolly B. Edmunds. - Australia ;Thomson Texere,2006. - 314 p. ;24 cm.

"American Marketing Association; Racom Communications."

Includes bibliographical references and index.

When to knock on foreign doors : domestic versus global research--do you need it at all? -- Getting the process started -- Selecting vendors for international research -- The proposal process -- What type of research works where? -- Cultural issues -- Crossing language barriers -- On your mark-- get set -- Coordinating the international research project -- Unusual suspects : problems with your project -- Reporting: who, what, when, where, why, how -- Ethics in international research.

ISBN: 0324313314 (hbk.) :US$59.95

LCCN: 2006011675Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .E35 2006

Dewey Class. No.: 658.8/3

The AMA guide to the globe : = managing the international marketing research process /
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