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Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Karma queens, geek gods, & innerpreneurs/ Ron Rentel ; with Joe Zellnik.
Reminder of title:	meet the 9 consumer types shaping today's marketplace /
remainder title:	Karma queens, geek god, and innerpreneurs.
Author:	Rentel, Ron.
Published:	New York :McGraw-Hill, : c2007.,
Description:	xii, 313 p.
Subject:	Consumers. -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071477918 (alk. paper)

Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /
Rentel, Ron.

Karma queens, geek gods, & innerpreneursmeet the 9 consumer types shaping today's marketplace /[electronic resource] :Karma queens, geek god, and innerpreneurs.Ron Rentel ; with Joe Zellnik. - New York :McGraw-Hill,c2007. - xii, 313 p.

What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.

ISBN: 0071477918 (alk. paper)

LCCN: 2006033801

Nat. Bib. No.: GBA711632bnbSubjects--Topical Terms:

576003
Consumers.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HC79.C6 / R45 2007

Dewey Class. No.: 658.8/34

Karma queens, geek gods, & innerpreneurs = meet the 9 consumer types shaping today's marketplace /
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245 1 0 $a Karma queens, geek gods, & innerpreneurs $h [electronic resource] : $b meet the 9 consumer types shaping today's marketplace / $c Ron Rentel ; with Joe Zellnik.
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505 0 $a What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
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655 7 $a Electronic books. $2 local $3 554714
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007147791801 $z Click for full text (McGrawHill)