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Essentials of marketing research /

~

Kumar, V., (1957-)

Essentials of marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of marketing research // V. Kumar, David A. Aaker, George S. Day.
作者:	Kumar, V.,
其他作者:	Aaker, David A.
出版者:	New York :Wiley, : 2002.,
面頁冊數:	xix, 553 p. :ill. (some col.) ; : 27 cm. +; 1 CD-ROM (4 3/4 in.) +
標題:	Marketing research. -
電子資源:	Publisher description
電子資源:	Table of Contents
ISBN:	047141235X (alk. paper)

Essentials of marketing research /
Kumar, V.,1957-

Essentials of marketing research /V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York :Wiley,2002. - xix, 553 p. :ill. (some col.) ;27 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references and index.

System requirements: Windows 95/98/2000 or Windows NT.

ISBN: 047141235X (alk. paper)

LCCN: 2001026850

Nat. Bib. No.: GBA2-10198Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / K86

Dewey Class. No.: 658.83

Essentials of marketing research /
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015 $a GBA1-U8268
020 $a 047141235X (alk. paper)
020 $a 9780471412359 (alk. paper)
020 $a 0471223336
020 $a 9780471223337
035 $a (OCoLC)47100757 $z (OCoLC)48362538
035 $a .b34450877
040 $a DLC $c DLC $d C#P $d UKM $d BAKER $d NLGGC $d BTCTA $d YDXCP $d OCLCG
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082 0 0 $2 21 $a 658.83
100 1 $a Kumar, V., $d 1957- $3 981857
245 1 0 $a Essentials of marketing research / $c V. Kumar, David A. Aaker, George S. Day.
250 $a 2nd ed.
260 # $a New York : $c 2002. $b Wiley,
300 $a xix, 553 p. : $b ill. (some col.) ; $c 27 cm. + $e 1 CD-ROM (4 3/4 in.)
504 $a Includes bibliographical references and index.
538 $a System requirements: Windows 95/98/2000 or Windows NT.
650 # 0 $a Marketing research. $3 561150
700 1 # $a Aaker, David A. $3 985709
700 1 # $a Day, George S. $3 839001
856 4 2 $u http://www.loc.gov/catdir/description/wiley036/2001026850.html $z Publisher description
856 4 # $u http://www.loc.gov/catdir/toc/onix07/2001026850.html $z Table of Contents

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