Kumar, V., (1957-)

Overview

Works:	5 works in 1 publications in 1 languages

Titles

Statistical methods in customer relationship management by: Petersen, J. Andrew.; Kumar, V., (1957-) (Language materials, printed)

Statistical methods in customer relationship management DUP_1 by: Petersen, J. Andrew.; Kumar, V., (1957-) (Language materials, printed)

Essentials of marketing research / by: Kumar, V., (1957-); Aaker, David A.; Day, George S. (Language materials, printed)

Profitable customer engagement : = concept, metrics, and strategies / by: Kumar, V., (1957-) (Language materials, printed)

Subjects