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Statistical methods in customer rela...

Kumar, V., (1957-)

Statistical methods in customer relationship management DUP_1

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Statistical methods in customer relationship management DUP_1/ V. Kumar, J. Andrew Petersen.
Author:	Kumar, V.,
other author:	Petersen, J. Andrew.
Published:	Chichester, West Sussex, U.K. :Wiley, : 2012.,
Description:	1 online resource (xv, 272 p.) :ill. :
Subject:	Customer relations - Management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118349212
ISBN:	9781118349205 (electronic bk.)

Statistical methods in customer relationship management DUP_1
Kumar, V.,1957-

Statistical methods in customer relationship management DUP_1[electronic resource] /V. Kumar, J. Andrew Petersen. - Chichester, West Sussex, U.K. :Wiley,2012. - 1 online resource (xv, 272 p.) :ill.

Includes bibliographical references and index.

Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.

ISBN: 9781118349205 (electronic bk.)

LCCN: 2012014504Subjects--Topical Terms:

562873
Customer relations
--Management.

LC Class. No.: HF5415.5 / .K864 2012

Dewey Class. No.: 658.8/12015195

Statistical methods in customer relationship management DUP_1
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003 OCoLC
005 20130709122540.0
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008 160127s2012 enk ob 001 0 eng
010 $a 2012014504
020 $a 9781118349205 (electronic bk.)
020 $a 1118349202 (electronic bk.)
020 $a 9781118349212 (electronic bk.)
020 $z 1118349210 (electronic bk.)
020 $z 9781118349182
020 $z 1118349180
020 $z 9781118349199
020 $z 1118349199
020 $z 9780821395387
020 $z 9781119993209 (cloth)
035 $a (OCoLC)784708386 $z (OCoLC)809248236 $z (OCoLC)846907656
035 $a ocn784708386
040 $a DLC $b eng $c DLC $d YDX $d EBLCP $d OCLCO $d N $d MHW $d E7B $d DG1 $d YDXCP $d OCLCQ $d COO $d UMI
050 1 0 $a HF5415.5 $b .K864 2012
082 0 0 $a 658.8/12015195 $2 23
100 1 $a Kumar, V., $d 1957- $3 981857
245 1 0 $a Statistical methods in customer relationship management DUP_1 $h [electronic resource] / $c V. Kumar, J. Andrew Petersen.
260 $a Chichester, West Sussex, U.K. : $b Wiley, $c 2012.
300 $a 1 online resource (xv, 272 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
520 $a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
588 $a Description based on online resource; title from digital title page (viewed on Oct. 5, 2012).
650 0 $a Customer relations $x Management. $3 562873
650 0 $a Customer relations $x Management $x Statistical models. $3 1058415
700 1 $a Petersen, J. Andrew. $3 1058414
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118349212

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