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The handbook of mobile market resear...

Williams, Navin, (1972-)

The handbook of mobile market research = tools and techniques for market researchers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The handbook of mobile market research/ Ray Poynter, Navin Williams, Sue York.
Reminder of title:	tools and techniques for market researchers /
Author:	Poynter, Ray.
other author:	Williams, Navin,
Published:	Chichester, West Sussex, UK :John Wiley and Sons, : 2014.,
Description:	1 online resource.
Subject:	Marketing research. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119208198
ISBN:	9781119208198 (electronic bk.)

The handbook of mobile market research = tools and techniques for market researchers /
Poynter, Ray.

The handbook of mobile market researchtools and techniques for market researchers /[electronic resource] :Ray Poynter, Navin Williams, Sue York. - 1st ed. - Chichester, West Sussex, UK :John Wiley and Sons,2014. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781119208198 (electronic bk.)

LCCN: 2014024502Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2

Dewey Class. No.: 658.8/3

The handbook of mobile market research = tools and techniques for market researchers /
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245 1 4 $a The handbook of mobile market research $h [electronic resource] : $b tools and techniques for market researchers / $c Ray Poynter, Navin Williams, Sue York.
250 $a 1st ed.
260 $a Chichester, West Sussex, UK : $b John Wiley and Sons, $c 2014.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
588 $a Description based on print version record.
650 0 $a Marketing research. $3 561150
650 0 $a Mobile commerce. $3 562909
650 0 $a Mobile communication systems. $3 562917
700 1 $a Williams, Navin, $d 1972- $3 1163413
700 1 $a York, Sue, $d 1968- $3 1163414
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119208198

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