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Data mining and market intelligence ...

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Tavella, Domingo, (1948-)

Data mining and market intelligence for optimal marketing returns /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Data mining and market intelligence for optimal marketing returns // Susan Chiu, Domingo Tavella.
作者:	Chiu, Susan.
其他作者:	Tavella, Domingo,
出版者:	Amsterdam :Butterworth-Heinemann, : c2008.,
面頁冊數:	xii, 280 p. :ill. ; : 24 cm.;
標題:	Marketing research. -
ISBN:	9780750682343 :

Data mining and market intelligence for optimal marketing returns /
Chiu, Susan.

Data mining and market intelligence for optimal marketing returns /Susan Chiu, Domingo Tavella. - 1st ed. - Amsterdam :Butterworth-Heinemann,c2008. - xii, 280 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780750682343 :NT1971Subjects--Topical Terms:

561150
Marketing research.

LC Class. No.: HF5415.2 / .C485 2008

Dewey Class. No.: 658.83

Data mining and market intelligence for optimal marketing returns /
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082 0 4 $a 658.83 $2 22
100 1 $a Chiu, Susan. $3 795726
245 1 0 $a Data mining and market intelligence for optimal marketing returns / $c Susan Chiu, Domingo Tavella.
250 $a 1st ed.
260 $a Amsterdam : $c c2008. $b Butterworth-Heinemann,
300 $a xii, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing research. $3 561150
650 0 $a Data mining. $3 528622
700 1 $a Tavella, Domingo, $d 1948- $3 795727

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